Brand Manager Boot Camp
Brand Management Boot Camp is a foundational course, designed by experienced Marketing Directors, that teaches the core skills for a marketing career.
Welcome to the course!
Module 1 - Insights
Module 1 - Recording
Module 1 Homework - Mark Ritson on Strategy
Module 2 - Strategy
Module 2 - Recording
Module 2 Homework - Project Management
Module 3 - Activity Planning
Module 3 - Recording
Module 3 Homework - Better Briefs
Module 4 - How to brief
Module 4 - Recording
Module 4 Homework - James Hurman on Effective work
Module 5 - How to make good creative happen
Module 5 - Recording
Module 5 - Creative Evaluation Template
Module 5 Homework - Seven principles of effective marketing communication