UKTV Marcomms 360
Here are the key slides from each module on the course, so that you can go back over the details and really put it into practice
How to Use the Learning Hub
Sizzle reel
Course intro & overview
Simon's Course intro
Core marketing principles
YouTube clips for module 2
Simon on applying core principles to UKTV
Nicki Sheard on the role of brands
Zaid Al-Qassab on similarities and differences between TV and other industries
Philip Almond on similarities and differences between TV and other industries
Zaid Al-Qassab on the role of marketing at Channel 4
Sarah Warby on transfering principles between industries
Building Strong Brands
Sarah Warby on brands
Zaid Al-Qassab on the role of brand at Channel 4
Sarah Warby on brand versus activation marketing
Philip Almond on Channel versus Programming marketing
Situation Analysis
Consumer understanding