UKTV Marcomms 360 - Delegate materials

UKTV Marcomms 360 - Delegate materials

UKTV Marcomms 360

Here are the key slides from each module on the course, so that you can go back over the details and really put it into practice

Course curriculum

1. How to Use the Learning Hub
1. Sizzle reel
2. Course intro & overview
3. Simon's Course intro
1. Core marketing principles
2. YouTube clips for module 2
3. Simon on applying core principles to UKTV
4. Nicki Sheard on the role of brands
5. Zaid Al-Qassab on similarities and differences between TV and other industries
6. Philip Almond on similarities and differences between TV and other industries
7. Zaid Al-Qassab on the role of marketing at Channel 4
8. Sarah Warby on transfering principles between industries
1. Building Strong Brands
2. Sarah Warby on brands
3. Zaid Al-Qassab on the role of brand at Channel 4
4. Sarah Warby on brand versus activation marketing
5. Philip Almond on Channel versus Programming marketing
1. Situation Analysis
1. Consumer understanding
1. Insights
2. Sarah Applebee on Insights
1. Writing a strategy
1. Viewer task and activity selection
1. Briefing
2. Paul's top tips
3. Craig and Bridget's top tips
4. Billy's best brief
5. Paul's watch outs
6. Craig and Bridget's watch outs
7. Craig and Bridget's 3 things to never put in a brief
8. Craig and Bridget on delivering an inspirational brief
9. Paul's examples of great briefings
1. Creative development
2. YouTube clips for module 10
3. Ben Walker on Feedback
4. Craig and Bridget's best feedback
5. Craig and Bridget's worst feedback
6. Scott's top tips for giving feedback
1. Media planning 101
2. YouTube clips for module 11
3. Russ on creative and media collaboration
4. Russ on audience-first planning
5. Russ on maximising owned media
6. Russ on measurement
7. Russ on bravery
1. Media landscape and consumer attitudes full presentation
1. Comms 101 from Gem & Kerry
2. Kerry's recorded delivery
1. Social Media 101
2. YouTube clips for module 14
3. Erina Jones - Tips on ways of working
4. Faraz on entertainment and education
5. Faraz on content pillars
6. Faraz on long-form versus short-form video
7. Faraz on driving reach with a tweet
1. Digital marketing 101
2. Kate Rossiter - Top tips on ways of working
3. YouTube clips for module 15
4. Ritchie Mehta - SEO
5. Ritchie Mehta - PPC and Display
6. Ritchie Mehta - CRM
1. Measurement and evaluation
2. Amy's tips on ways of working
1. Wrap up session
1. Workshop recording
2. Live recording of the module being trained by Chris and Alex from 23rd May 2022
3. Pete Thornton Voxpop
4. Gerald Casey Voxpop
5. Stakeholder management WORKBOOK
1. LockSmith UKTV Learning Log
1. What you'll find in this resource
2. Nicki Sheard - CMO at BBC Studios
3. Philip Almond - Executive Director Fundraising and Marketing at Cancer Research UK
4. Craig and Bridget - Consultants
5. Ursula Cappell - Creative Director at Hoxby
6. Greg Vakierellis - Associate at Hoxby
7. Ritchie Mehta - The importance of being a generalist
8. Ritchie Mehta - Great CRM campaigns
9. Faraz on Briefing social media activity
10. Faraz on social media strategy
11. Faraz on social media engagement
12. Faraz on experimenting
1. Media channel cheat sheets
1. What you'll find in this resource
2. UKTV - Alibi, building channel reputation through programme marketing activity
3. UKTV - Drama, launching and growing a channel
4. UKTV - Dave, Consumer comms activity 'flat pack pub stunt'
5. ITV - Get Britain talking
6. ITV - More than television
7. ITV - ITV Hub, the fight for attention
8. BBC - BBC3 is now on TV
9. BBC - Line of Duty series 6
10. BBC - Always on paid social

About this course

93 lessons
3 hours of video content
Key slides from the course
Voxpops from industry experts
Industry case studies